Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
Allured Business Media has been a global information leader in the cosmetic, spa and salon, and fragrance and flavor industries for more than 80 years. Through its publications, e-newsletters, websites and in-person events, the company provides high-quality education and helps push the industries it serves forward.
Founded in 2016 but informed by 25 years of experience. In eight years, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.
The rules of engagement have changed and success requires a lens that is cross-vertical and looks beyond the obvious confines of the industry. As a group of brand builders and operators we don’t cover the news, we understand how to provide crucial context, making information and data actionable.
Our future-focused insights and actionable solutions enable bold decision-making and business impact. We help leaders stay connected and informed in a constantly changing world.
We know what makes the market tick, love to explore limits and blur boundaries. We believe real connection happens organically and everything we do is aimed at creating value for our community.
We welcome press releases, story pitches and news tips related to the beauty and wellness industry. Please make sure they are relevant to what we cover.
Submit your editorial work or pitch to editorial@beautymatter.com