The Havana Club International S.A. joint venture was established in November 1993 by the Cuban company Cuba Ron S.A., responsible for rum production, and the French Pernod Ricard Group, to grow the Havana Club brand internationally via Pernod Ricard’s strong distribution network.
Since 1994, Havana Club has been a priority brand for Pernod Ricard. Since 2003, Havana Club International S.A. has also overseen the distribution of key international brands from the Pernod Ricard portfolio in Cuba.
In 2007, Havana Club International S.A. inaugurated its state-of-the-art dark rum distillery in San José de las Lajas to meet the increasing demand for aged rums.
Havana Club is a world leading premium rum brand and one of the international leading brands in super-premium and above rums.
In FY25, Havana Club grew +1% in value, driven by strong premiumisation across its portfolio. Havana Club is exported to more than 125 countries around the world, and is known as "El Ron de Cuba", THE Cuban rum.
Ron Barcelo is proudly dedicated to elaborate the best Dominican Rums since 1930. It is currently the 4th largest exported rum brand in the world having presence in more than 80 countries around the globe.
In Ron Barceló we are giving a 360 degree turn to our operations, upgrading our sustainable policies and designing additional actions to further mitigate our environmental impact and continue with our carbon neutrality actions.
RB360 is the new environmental platform that supports all our renewed efforts to achieve our vision of responsible economy and a healthier planet.