Convertable Information

Convertable is a brand new lead tracking & lead management platform to help website owners and online marketers track individual leads from the initial web form submission all the way through to the end of the sales process. The goal is to allow businesses to effectively determine exactly which online marketing campaigns are not only generating qualified leads, but more importantly which leads are converting into actual sales and producing a positive ROI. How is conversion tracking in Convertable any different than in Google Analytics? We think Google Analytics is fantastic and we highly recommend using it on any website to gain invaluable insights into how users interact with your site, including tracking which traffic sources are converting into leads. However, given its nature as an analytics tool to track usage on websites, there is currently no way to identify which individual leads eventually convert into sales because Google Analytics gives you aggregated data and stops tracking the lead after the contact form is submitted. Convertable was created to bridge the gap between Google Analytics and lead management platforms. What are the features of Convertable?