Content Strategics (Pty) Ltd Information

Professional consultancy services for small to medium businesses and publishing organisations: content strategy design, management and publishing of all forms of digital and online content. Overview — 3 Content Strategy Basics for Small Businesses: Many businesses concentrate on the aesthetics of their website rather than what users are actually looking for: information. But why would you ignore the most important medium of communication with your customer? Content strategy is about recognizing that having a plan is more productive than scraping together some catchphrases and hoping for the best. While big companies have to deal with organizing large amounts of information, small businesses are more concerned with getting the word out there. Content strategy is essential for small businesses because what you say and how you say it on the web matters for long-term success. (Source: http://goo.gl/kRyHd5) 7 Hot Trends Defining Your Content Strategy: Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing. Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development. (Source: http://goo.gl/rUzy8Q)