Consumer Dynamics Competitors

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.

Qualtrics is the leader in experience management. We help organizations make sense of every signal across the experiences that matter most, customer, employee, product, and brand, so they can act on what they learn, before the moment passes. Most companies track experience with disconnected tools. The organizations that win compete on it. Our platform brings together listening, understanding, and action in one system: capturing signals across surveys, calls, digital touchpoints, and service interactions; using AI-powered analytics to surface themes, sentiment, and risk in context; and equipping teams, and AI-driven experience agents, to close the loop while it still counts. From retail and travel and hospitality to healthcare, financial services, and the public sector, global enterprises trust Qualtrics to turn insight into measurable outcomes: stronger loyalty, reduced churn, faster research, and more confident decisions. Learn more at qualtrics.com.