Since 2009, Reformation has been on a mission to bring sustainable fashion to everyone. We got our start re-tailoring vintage dresses, and today, we're a global brand with over 70 stores across North America, the UK, and France. We make effortless pieces with premium lower-impact materials and responsible practices, starting at our very own sustainable factory.
Designed for women with high standards, for what they wear, how it's made, and the impact it has on the planet. We put sustainability at the heart of everything we do and push the industry forward with big commitments. Like becoming one of the first Climate Positive fashion brands in 2025 and working toward becoming a circular business by 2030. And we look damn good doing it.
Being naked is the #1 most sustainable option. We’re #2.
Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrast. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation. We are on a journey to minimize our social and environmental impact and strive to be a more responsible version of ourselves everyday. In 2020, we launched our GANNI Gameplan setting ourselves 44 tangible goals to be reached by 2023 across four main pillars; People, Planet, Product and Prosperity.
GANNI has offices in Copenhagen, London, Paris, New York & Shanghai and is represented in more than 600 of the world’s top tier retailers as well as 37 GANNI retail locations across Europe, and the United States. GANNI.com delivers internationally to 35 countries including Australia, Canada and South Korea.