ConceptChoice Information

Concept Choice represents a group of lateral thinkers drawn from advertising, design and marketing disciplines. The best brains in other specialist industries are also called on when required. Our product is simple, three top line ideas, presented in a visual format. The beauty of the process is that it allows the client to consider a range of visual options in advance of the normal supplier briefing process. Concept Choice allows you to market research or internally debate a range of ideas in advance, that’s right for your product or service. You can then simply request your agency or production house to implement the most appropriate idea which ultimately, saves everyone time and money. Concept Choice is perfect for marketers, event organisers, brand managers, public institutions, art galleries, architects, in fact anyone who needs a range of fresh ideas for their products, brands, events or services, in a visually referenced format. Our service has been used to explore office reception ideas for a software company, audience awareness campaigns for a film festival, event themes for a charity ball, on-line viral campaigns for a broadband service provider, location awareness campaigns for a shopping centre and a new brand information pack for an airline. These are just some of the many commissions we’ve applied Concept Choice to.