Cognitive Marketing Information

Cognitive Marketing Inc. is a brand development and strategic marketing firm dedicated to producing distinct and compelling identity programs for colleges, universities, and independent schools. The heart of Cognitive Marketing’s work is our Market Voicing brand development process. We developed Market Voicing specifically to help institutions meet challenges, solve problems and advance their stature, however each defines the term. The process involves discovering an institution’s most distinct, competitive, and differentiating qualities; then codifying specific institutional language that will reveal these qualities; and providing consultative support to ensure that everyone in the institution is able, and motivated, to be effective champions of the institution by speaking about it in one clear and compelling institutional voice. With that basis, we also are called upon to produce institutional identity systems; brand-coherent and compelling admissions marketing systems and materials; campaign and annual fund themes and communications materials; institution-wide image advertising; and promotional programs integrated with website and Web 2.0 strategies. We also provide comprehensive market research services as well as advertising media analysis, negotiation, and program administration. We take great pride in our long-standing client relationships and in the fact that our clients serve willingly as references on our behalf.