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Founded in 2005 in Shanghai by Shaun Rein, CMR partners with organizations across the private, public, and not-for-profit sectors, helping clients gain the qualitative insights necessary to best achieve growth goals CMR combines unparalleled local knowledge of China with global expertise: our team is comprised of the finest business minds, who come from a wide variety of backgrounds and experiences Clients include Apple, Yum! Brands, Crocs, Fidelity, UGG, Warburg Pincus, Richemont, DuPont, AXA Insurance, Electronic Arts, Hugo Boss, SAS Institute (Analytics), Ecco Shoes, LG Electronics, Samsung, SK Group, P&G, LinkedIn, Cofidis, MCM, Bumble Bee, Unitas Capital, CLSA, China Capital Today, Hutchison Whampoa, Aramark, Lane Crawford, Chloe, Juilliard, Duke University, Shanghai American School, Kamet, Esselte, The Math Works (Matlab), Shanghai Tang, Hard Rock International. Our analysts on the ground in China have expertise in the following industries: Apparel Beverages (alcoholic & non-alcoholic) Chemicals Consumer Electronics Construction Equipment Consumer Packaged Goods Cosmetics and Beauty Care Education (for profit and non profit) Food Footwear Financial Services (Insurance, Commercial Banking) Heavy Machinery Hedge Funds Hotels & Leisure Luxury Products Media, Entertainment, and Tourism Private Equity Restaurants Retail Technology

CMR Questions

The CMR annual revenue was $5.6 million in 2026.

Shaun Rein is the Founder and Managing Director of CMR.

292 people are employed at CMR.

CMR is based in Shanghai, Shanghai.

The NAICS codes for CMR are [54, 541].

The SIC codes for CMR are [87, 873].

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