MINISOLife Information

In 2013, the founder of the brand, Guofu Ye, established Miniso in China, with its headquarters located in Pazhou, Guangzhou. In 2020, Miniso was officially listed on the New York Stock Exchange with the stock code "MNSO", and following this, it was listed on the Hong Kong Stock Exchange with the stock code "9896.HK" in 2022. Miniso has successfully entered 110 countries and regions worldwide, with nearly 6400 stores globally in 2024. As an on-trend lifestyle brand featuring IP collaboration products and original designs, Miniso's business philosophy is "happiness". It aims to provide consumers with high-quality products that are aesthetically pleasing, fun and practical at affordable prices, in order to enjoy a better life with ease. This is also Miniso's business mission and entrepreneurial aspiration. Miniso does not only understand young people but also believes in the power of youth. We look forward to seeing you in our organization, and together, we can be "Young and Wild", and "Brave the Wave" in the world. Based on its global business development, Miniso upholds the talent concept of "heroes come from all walks of life" and strives to create an open, inclusive, and innovative talent development system. From the four dimensions of "talent, product, channel, and brand", Miniso has built a comprehensive system of organization, talent and culture, empowering talents to grow rapidly and achieve self-fulfillment. We look forward to having you in our family!