MINISOLife Information

MINISO was founded in 2013 and we are headquartered in Guangzhou, China. Recognized as a "Top 500 Chinese Enterprise" and a "National High-Tech Enterprise", MINISO is dual primary listed on the New York Stock Exchange (NYSE) and the Hong Kong Stock Exchange (HKEX). As of March 31, 2026, MINISO has entered 112 markets, operating over 8,500 stores worldwide. Our corporate mission is “Life is for Fun.” We aim to deliver visually appealing, fun, and functional IP products at highly affordable prices to consumers worldwide, making IP products accessible and spreading happiness to everyone. With a dual strategy of “Licensed IP + Proprietary IP”, we have established deep collaborations with more than 180 globally renowned IPs, including Disney, while successfully incubating original IPs such as YOYO and CHOUCHOU, building an IP matrix that blends cultural depth with emotional resonance. As a global enterprise, we consistently view talent and corporate culture as our most valuable assets. In recent years, we have won over 30 employer awards. Aligned with our vision of becoming the world’s leading IP operation platform, we will continue to deepen our presence in the interest-driven consumption track and provide a comprehensive, end-to-end, multi-category, multi-channel, globally integrated service platform for creators worldwide, driving our transformation from a retail enterprise to a cultural and creative enterprise.