Clarteza Information

Clarteza is a Force Multiplier in Innovation. We have unwavering passion for understanding people. To accomplish our mission, we fuse AI and innovative research methods, curate disruptive technologies and employ diversity of perspectives. We leverage the principles of design thinking, behavioral psychology, and neuroscience. We pride ourselves in shifting perspectives. The key questions we address: 1. Learn: What can my team do, to create better ideas? Can we learn creativity & innovation? We curate Workshop By Design experiences. 2. Discover: What does your current competitive situation look like? 3. Find: Where are your opportunities? 4. Identify: What consumer problem are you really solving? What business are you really in? 5. Articulate: How do you talk about your idea so it gains attention? 6. Evaluate: Does your idea appeal to your target consumer? 7. Launch: How does your product perform in store evaluations?