For your most loyal companion, only the very best will do. At PLATINUM, we take responsibility for providing the highest-quality nutrition. For more than 20 years, we have been dedicated to creating natural, species-appropriate food for dogs and cats.
We believe that food that pets truly enjoy is the foundation for health, vitality, and a life full of joy– from the very first day through their senior years. That is why our recipes are based on what your four-legged companion naturally loves and thrives on: fresh meat.
We use fresh, meat of human-grade quality and prepare it using our unique, gentle preparation methods. This preserves the natural goodness of the meat while making it even more digestible. Combined with carefully selected plant-based ingredients and oils, we create balanced, complete meals that deliver a naturally delicious meaty taste. Rich in nutrients, easy to digest, and highly bioavailable, they provide everything your pet needs to thrive – every day, for a lifetime.
PLATINUM – Nourishing for a lifetime.
Origin Green is Ireland’s food and drink sustainability programme, uniting government, the private sector and food producers through Bord Bia, the Irish Food Board. Origin Green enables Ireland’s food industry to set and achieve measurable sustainability targets, establishing a baseline for continuous improvement.
Origin Green members include: farmers ,food and beverage manufacturers, retailers and foodservice operators. Our ever-growing numbers of Origin Green members are fully committed to developing more stringent ways of working which will see our aim of 100% of Ireland’s food and drink exports on the road to sustainability.