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Chums is a privately owned home shopping company with the head offices based in Knowsley Business Park, Liverpool. Our founder Graham Rubin established the company in 1981 after gaining years of experience working within the trouser manufacturing industry that supplied other large mail order catalogue businesses at the time. Having realised the UK manufacturing industry was in decline, Graham spotted a gap in the market and decided to set up Chums. Chums initially focused on selling Mens trousers, but overtime expanded the Menswear range to include suits, coats & jackets, shirts & tops, knitwear, leisurewear, nightwear, underwear and footwear. Over the years Chums have diversified and developed ranges within Ladieswear, Homeware, Gifts and Mobility. Chums continue to operate as a family run company with Graham's sons Adam and Josh working within the business, which employs approximately 200 staff based in an 80,000 square foot unit.

Chums Ltd Questions

The Chums Ltd annual revenue was $20.4 million in 2026.

Chris Bulmer is the CIO and CTO (Fractional, part-time) of Chums Ltd.

58 people are employed at Chums Ltd.

The NAICS codes for Chums Ltd are [339, 339115, 42, 33911, 423, 33, 3391].

The SIC codes for Chums Ltd are [394, 39].

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