chrisbrogan.com Information

We have found five basic and core principles to how we believe business can best be conducted via the human digital channel: Business is About Belonging - We don't simply buy to fill a basic need. We want to belong. We are "the kind of people who drive a Prius" or "the kind of people who don't recycle" or whatever we are. Business is about belonging. How do you help your buyer and your prospective buyer identify with you? We buy from people we know, and more so, we buy from people we think are like us. How do we translate that when presenting yourself online? Cultivate Visibility - People are buried in information. They have more television channels and more web pages to view than hours in a day. If we are to truly deliver impact, we must cultivate visibility. We must be where people are talking and sharing. We must create information that shows that we're there, that we're relevant, and that we have something that's useful to your buyer. Earn Leverage - Your best customers will do even more for you, if you earn it. Your prospects and those who are on the fence will refer you to others, if you earn it. How does one earn leverage? How does one take one kind of interaction and develop the right to build a more business-focused set of interactions? This is what many companies miss, and how they ultimately go unseen and unheard in the human digital channel. Own Your World - Now, more than ever, we are forced to consider the integration of us as a whole person (not just an employee and not just a parent or student or whatever identities we possess). We spend more hours on business than ever before, with very little added value. Many of us have suffered through job losses and downsizing and other issues, believing that the "bad economy" is to blame. Yes, in part, that's a factor, but what's more likely is that along the way, you've forgotten how to become an Owner. At all levels of your organization, training ownership and teaching personal mastery, personal responsibility, as well as that entrepreneurial spark, ...