China Channel Information

WeChat has become the default mobile preference for Chinese consumers within their everyday life, rather than native apps, websites or other social media options. WeChat has moved beyond social media into a fully developed e-commerce and CRM platform, the number of things possible through WeChat is expanding at breakneck speed. With the right guidance, WeChat can become an incredibly cost-effective opportunity for you to build relationships and sell directly to your current and future customers in ways not previously possible. Virtually all medium and large scale businesses in China already have a formal presence on WeChat as it’s simply impossible for any organization to ignore. Those who know how to leverage the platform and it’s huge user base for their business’ unique situation have a clear advantage over those who don’t. Many organizations, even those using other social media well, are struggling with WeChat. Why? Because it’s a completely different platform from Facebook, Twitter, Weibo or WhatsApp and what’s possible in WeChat is changing incredibly fast. Copying over western social media strategies and techniques is not the best way forward for most organizations to reach Chinese consumers. We are confident that we can help improve how you use WeChat. More importantly, we believe our expertise can help you deliver results and help you better achieve what’s important for your business.