SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more.
CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.
Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California.
Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873
nmlsconsumeraccess.org
At Better Business Bureau Serving the Pacific Southwest, Central & Inland California, our mission is to build a more ethical, trustworthy, and connected business community—together.
With eight campuses across Arizona and California, with campuses in Bakersfield, Fresno, Lake Havasu City, Newport Beach, Phoenix, Prescott, San Diego, & Yuma, we support businesses at every stage with tools, programs, and resources that help entrepreneurs grow with integrity and confidence. Today, we proudly serve over 23,000 BBB Accredited Businesses across the region.
BBB Accreditation isn’t just a badge—it’s a public commitment to doing business honestly, transparently, and ethically. Our 8 Standards for Trust provide a framework that helps businesses stand out and gives consumers the confidence to engage.
But BBB is more than a seal. Our Ignite Innovation and Events Hubs in Phoenix, San Diego, and Fresno offer dynamic spaces—like a professional podcast and production studio—where entrepreneurs can connect, collaborate, and amplify their impact. From leadership retreats to creative content, we help bring big ideas to life.
We also invest in mission-driven businesses through programs like the BBB Breakthrough Accelerator and BBB4Good Trustmark, and support the next generation through our nonprofit f.e.e.l. Foundation, which delivers ethical leadership education to students and underserved communities.
Integrity is at the heart of all we do—from celebrating student athletes through scholarships to honoring exceptional companies with our Torch Awards for Ethics.
Whether you're launching, growing, or looking for businesses you can trust—BBB is here to support your journey. Because we’re not just in the business of trust—we’re building it, one ethical connection at a time.