Cheeky Rascals Information

We are Cheeky Rascals, a company that takes pride in supplying nursery retailers across the UK and Ireland with an incredible range of nursery products. Our products are sourced from various countries around the world, providing UK parents with convenient access through online platforms and our network of 200 retailers, including well-known names like John Lewis, Smyths, Harrods, Argos, and Mamas and Papas. From baby carriers to baby baths and everything in between, we've got parents covered with essential products to make welcoming a little one into a home safe and stress-free. Our mission and slogan, "Making Parenting Easier," drives everything we do. We understand that becoming a parent is an exciting yet sometimes overwhelming journey, and that's why we place utmost importance on providing products and brands that support parents throughout this special time. Whether you need a swaddle or a highchair, Cheeky Rascals is here to accompany parents through every stage of their little one's development. Cheeky Rascals was born from the adventurous spirit of Selina Russell, a new mum living in France. Her discovery of innovative parenting products that were not available in the UK led her to share these essentials with her friends back home. This passion soon turned into a successful business adventure, giving rise to Cheeky Rascals. Starting from a kitchen table and eventually moving to The Mill in the picturesque Hampshire countryside, we have grown to become a well-known and respected member of the nursery industry. Selina now sits on the board of the Baby Products Association (BPA), the voice of the baby and nursery products industry in the UK. Whether you are an established brand or just a bright idea, we will be as passionate about your brand as you are! We are always on the lookout for new and exciting products that can make a positive impact on parents' lives.