Character Connection Co. Competitors

We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Toys“R”Us is a beloved brand known all around the world—and we know how to have fun! For over 70 years we've been the toy authority and ambassadors of all things play. Our new vision looks beyond traditional retail for a re-imagined, immersive experience for kids of all ages. We've got a whole new way to play, and we can't wait to share it with you!

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for nearly 30 years. We operate approximately 650 stores worldwide —including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China — where Guests can make and customize furry friends. The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do. We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer: • Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 • Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 • Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015 • Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015 • Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015 • The Sunday Times 100 Best Companies to Work For list: 2017 and 2016 • 2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment