Channeltivity is a full-suite Partner Relationship Management (PRM) platform built to help enterprises grow, scale and optimize complex channel partner programs. From partner recruitment and onboarding to deal registration, lead distribution, MDF, training and certification, communications and reporting, Channeltivity brings the tools needed to manage the entire partner lifecycle into one scalable, highly configurable platform. Channeltivity combines powerful workflow automation with native AI capabilities for content creation, data analytics and documentation search. Our MCP Server (AI Native Application Layer™) enables organizations to securely connect their own AI models with Channeltivity data, while Partner Navigator creates guided partner experiences across onboarding, training and certification, and program tier attainment. Built to support complex and evolving partner ecosystems, Channeltivity offers integrations with Salesforce, Hubspot and Microsoft Dynamics CRM along with extensive configuration and customization capabilities allowing organizations to tailor workflows, permissions, reporting and partner experiences to their unique program requirements. Whether managing a growing channel or a sophisticated global partner network, Channeltivity provides the flexibility and scalability organizations need to evolve their partner programs as their business grows. Trusted by 40,000+ channel sales professionals worldwide.
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The Channeltivity annual revenue was $2 million in 2026.
Colby Hudson is the Chief Revenue Officer (CRO) of Channeltivity.
9 people are employed at Channeltivity.
Channeltivity is based in Charlotte, North Carolina.
The NAICS codes for Channeltivity are [5415, 541, 54].
The SIC codes for Channeltivity are [737, 73].