Centre for Media Studies (CMS) Competitors

The Centre for Policy Research (CPR) has been one of India’s leading public policy think tanks since 1973. The Centre is a non-profit, independent institution dedicated to conducting research that contributes to a more robust public discourse about the structures and processes that shape life in India. CPR’s community of distinguished academics and practitioners represents views from many disciplines and across the political spectrum. Senior faculty collaborate with more than 50 young professionals and academics at CPR and with partners around the globe to investigate topics critical to India’s future. CPR engages around five broad themes: economic policy; environmental law and governance; international relations and security; law, regulation, and the state; and urbanisation. For more information, visit our website: www.cprindia.org

TAM Media Research, is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behaviour & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analysed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry. In its latest offering, TAM India focuses on Geo & Demo targeting audiences by harnessing data from platforms & devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of audience behaviour. TAM’s Paid Media monitoring and analytical capabilities come from its division AdEx India, India’s No.1 Ad Analysis Powerhouse. AdEx India monitors and analyses advertising, promotions and sponsorship initiatives of all advertisers across Digital, TV Channels, and Print & Radio platforms. On earned media side, EIKONA specializes in measuring a brand’s PR or earned media efforts across Social Media Channels, TV News Channels & Print Publications to aid brand marketing decisions. TAM’s expertise can be leveraged by Brand Marketers, Media Owners, Agencies, Content Houses, Government Desks and many others. TAM’s data analytics will help Clients leverage newer ways of harnessing data for achieving ROO (Returns on Objectives) and ROI (Returns on Investments). Partnership in Data Insights & Converting Insights to Value are the two pillars of TAM’s new journey!

Society for Participatory Research in Asia (PRIA) is an international centre for learning and promotion of participation and democratic governance. Since its inception in 1982, PRIA has embarked on a set of key initiatives focusing on participatory research, citizen-centric development, capacity building, knowledge building and policy advocacy. With a combination of training, research and consultancy, it has grounded its work with conceptual rigour and understanding of social reality to command the strategic direction of interventions. PRIA works with a diverse range of partners at the local, national and global levels.