TAM Media Research, is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behaviour & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analysed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry. In its latest offering, TAM India focuses on Geo & Demo targeting audiences by harnessing data from platforms & devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of audience behaviour. TAM’s Paid Media monitoring and analytical capabilities come from its division AdEx India, India’s No.1 Ad Analysis Powerhouse. AdEx India monitors and analyses advertising, promotions and sponsorship initiatives of all advertisers across Digital, TV Channels, and Print & Radio platforms. On earned media side, EIKONA specializes in measuring a brand’s PR or earned media efforts across Social Media Channels, TV News Channels & Print Publications to aid brand marketing decisions. TAM’s expertise can be leveraged by Brand Marketers, Media Owners, Agencies, Content Houses, Government Desks and many others. TAM’s data analytics will help Clients leverage newer ways of harnessing data for achieving ROO (Returns on Objectives) and ROI (Returns on Investments). Partnership in Data Insights & Converting Insights to Value are the two pillars of TAM’s new journey!
View Top Employees from TAM Media Research Pvt. Ltd.Website | https://www.tamindia.com |
Revenue | $601 million |
Employees | 630 (405 on RocketReach) |
Founded | 1998 |
Address | Peninsula Business Park, Unit 203, 2nd Floor, Tower A, Senapati Bapat Marg, Lower Parel West, Mumbai, Maharashtra 400013, IN |
Phone | +91 22 6653 1200 |
Technologies |
JavaScript,
HTML,
PHP
+28 more
(view full list)
|
Industry | Research Services, Information Collection & Delivery, Database, TV Viewership Measurement, Media & Internet, Data and Analytics, TV, Print & Radio Ad Monitoring, Software, Radio Listnership Measurement, Digital Media, Sports Sponsorship ROI Measurement, Media and Entertainment, Earned Media Planning, Audit & Advisory, Information Technology, TV & Radio Broadcast and Advertising Consultancy, Educational Programs for Media & B-Schools |
Web Rank | 9 Million |
Keywords | Tam Media Research, Tam In Media, Tam India Research Pvt. Ltd., Hsm Markets In India, Tam Tool For Media |
SIC | SIC Code 873 Companies, SIC Code 87 Companies |
NAICS | NAICS Code 54191 Companies, NAICS Code 5419 Companies, NAICS Code 54 Companies, NAICS Code 541910 Companies, NAICS Code 541 Companies |
Looking for a particular TAM Media Research Pvt. Ltd. employee's phone or email?
The TAM Media Research Pvt. Ltd. annual revenue was $601 million in 2024.
405 people are employed at TAM Media Research Pvt. Ltd..
TAM Media Research Pvt. Ltd. is based in Mumbai, Maharashtra.
The NAICS codes for TAM Media Research Pvt. Ltd. are [54191, 5419, 54, 541910, 541].
The SIC codes for TAM Media Research Pvt. Ltd. are [873, 87].