Central Group Competitors

Farmers today is a thriving, modern department store, with a large range of contemporary home and fashion merchandise. Proudly Kiwi owned Farmers operates in 59 department stores in rural and city locations around the country. We position ourselves as "Your Department Store" because our stores and product ranges are constantly updated to meet the changing needs of our customers ensuring the very best range of on-trend home and fashion merchandise. Have a look at our retail site to learn more about or amazing product ranges designed for the Kiwi consumer.

Mitre 10 has been a part of New Zealand’s home improvement culture since 1974. We are a co-operative of small and medium businesses owned by Kiwi families across the country, with 84 stores and a national support centre employing over 8,000 people and supporting more than 500 local suppliers throughout New Zealand. The country’s largest home improvement and garden retailer, we are also rapidly growing our trade and commercial business. As one of NZ’s most trusted and reputable brands, we are invested in the communities we are part of. Mitre 10 Helping Hands provides practical hands-on help to schools, sports clubs, charities, and community groups. We’re also proud to partner with Kindness Collective, Graeme Dingle Foundation, Paddon Rallysport Group and to support the Community of the Year Award Ngā Pou Whirinaki o te Tau in the New Zealander of the Year Awards.

The Good Guys is a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.