Central Athlete Competitors

Powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices.

Empowering Fitness Businesses to Thrive Zen Planner is the all-in-one software platform built specifically for Martial Arts schools, CrossFit boxes, gyms, and boutique fitness studios. We help fitness entrepreneurs streamline their operations, elevate the member experience, and accelerate business growth. From class scheduling and automated billing to member management and marketing automation, everything you need lives in one seamless, integrated platform. Our advanced CRM and communication tools boost retention, attract new members, and make engagement effortless. With collaborative workout tracking, goal setting, and community-building features, Zen Planner doesn’t just support your business—it strengthens your member community.