CEC Research Information

CEC Research is your premier consumer product research company that takes a personalized approach to your consumer product and sensory research needs. Our state-of-the-art Consumer Evaluation Center is ideally located in Central NJ within the NY Metro area with convenient access for both clients and respondents. As a boutique consumer evaluation center, we have the ability to customize your research needs and provide you with a level of service that is unmatched. Our kitchen features home as well as commercial-grade appliances and custom configuration to accommodate any food/beverage study. Focus group facilities are fully-equipped with a/v capabilities, concealed microphones and one-way observation mirrors. Adaptable testing rooms feature laptops, wireless internet and optional privacy dividers. Our new laundry facility allows for onsite fabric care prep and evaluation. For personal care and shaving studies, we’ve incorporated new sink stations. Lastly, we have recently added a Professional Hair Salon fully equipped 6 hair-styling stations. Once you have visited our beautiful, technology-rich facility you will never go anyplace else for your research needs. Our team of experienced professionals has completed extensive training and continue to stay updated on the most emerging research trends and methods. We have a proven track record on both the client side and the research side, specializing in the consumer packaged goods industry with a concentration in flavors and fragrances. Once your project is in our hands, you will have the confidence that our expertise and attention to detail will produce quality data, on time and on budget every time.