Catalyst Strategy Group Information

Catalyst Strategy Group acts as a strategic sounding board for marketing driven executives. We are a Brand Strategy firm that leads teams in positioning new products, repositioning mature brands and extending brand equity. Catalyst Strategy Group conducts comprehensive, value added strategic assessments that enable organizations to Go To Market with more effective strategies and plans. Speed to Consensus Our proven, consensus-building tools enable businesses across functions to act more quickly to reach critical strategic decisions and move strong plans into definitive action. Our primary aim is to help our clients better demonstrate brand value, increase customer satisfaction and market share. We come to the table with a broad range of industry experience, from consumer goods and health care to B2B and education marketing. Moreover, our client side experience results in "real world" solutions in product positioning, brand strategy and marketing & communications planning. We offer a full range of services from market research and strategy development to critical path recommendations and marketing communications implementation through our strategic alliances with national communications and marketing research agencies. Our team's Blue Chip Brand Experience includes: Bristol-Myers Squibb Department of Labor Johnson & Johnson Medical Federal Express Hershey