We are a full-service advertising agency with more than 10 years of experience to stand on, offering marketing, advertising, design, and public relation services to local and multinational companies.
We help companies to define their marketing strategies, pinpointing their brand identity, and executing marketing activities to drive demand for their products and services.
Through creative marketing and advertising plan, we help you to raise visibility, generate demand and increase in revenue.
From the initial meeting until the projects are complete, marketing is at the core of all that we do.
Partnering with businesses, nonprofits and entrepreneurs to develop business and marketing strategies, conduct market research, develop and execute marketing communication plans, and utilize analytics to effectively market to key customers and clients.
Athena Strategic Marketing was built and operates under the philosophy that an organization’s decisions are most effective, have superior implementation and deliver the greatest success when there is an in-depth understanding of the customer, market and competition. This knowledge is the foundation by which all the detailed strategies and plans are created. ASM working closely with your organization will secure the knowledge needed to ensure your investment in the most effective and desirable programs that achieve optimal results.
ASM values an intimate understanding of the organization’s goals, customers, market and competition. Leveraging this knowledge ASM working closely with you, utilizing as many or as few of your internal resources as you desire, will develop and implement the strategies, tactics and tools most beneficial to achieving your organization’s goals.
“Our client’s success is our number #1 priority.” – Candace Lucas, Chief Marketing Strategist
ASM understands that delighting customers and creating new and ongoing relationships leads to an organization’s success. That’s the business relationship ASM guarantees each of its clients.
As a strategic marketing and communications firm, MarketPoint delivers honest, insightful and effective brand and marketing services for clients in the Business-to-Business (B2B), Education, and Non-profit sectors.
MarketPoint helps organizations improve communications and drive revenue through:
• Detailed and actionable market research
• Reliable, strategic marketing and branding counsel
• Interim & outsourced marketing services
• Effective business communications strategy
We provide strategic assistance for executives who would like to get more out of their current marketing efforts; interim marketing leadership to organizations whose marketing departments are in transition; and outsourced marketing management for organizations who could otherwise not afford a Chief Marketing Officer.
MarketPoint’s consultants average more than 25 years’ business experience and have demonstrated real-world brand and marketing success. We integrate with organizations’ existing marketing departments and vendors and maintain an agnostic approach to suppliers and producers. This enables us to provide unbiased counsel in matters of marketing, communications and organizational brand.
Our work includes marketing strategy, market research, branding, organizational positioning, development of marketing plans, product launches, interim and outsourced marketing services, market segmentation, message mapping, and communications management.
A sample of the firm’s clients includes: American University Beirut (AUB), Bloomberg BNA, Graduate School USA, InSource Solutions, Macmillan/McGraw-Hill, McCormick & Company, Minibar Systems, the National Archives, the New York City Department of Environmental Protection, Phillips Corporation, Rice University, STUDIOS Architecture, Taylor Technologies, United Way of Central Maryland, University of Maryland Baltimore County (UMBC), Wolf Trap Foundation for the Performing Arts, and WPM Real Estate Management.