Cape Point Route Information

Cape Point Route, formed by Barbara Elshove-Schmidt and Sally Grierson, markets the tourism industry of the South Peninsula in the Western Cape. The area has abundant natural attractions, recreational activities, historical sites and cultural diversity yet is generally perceived as a day trip from the city. Cape Point Route is an independent self sustaining company that offers the following services: • Developing marketing collateral for the south peninsula in the form of an annual brochure guide & a regional website. • Represents the area at travel trade shows & networking functions. • Collates regional marketing efforts through combined advertising, promotions and events • Information services to visitors to the area with a reservations department. • Marketing consultancy services to tourism businesses & products in the area with a view to improved revenue generation & positive perception of the area as a whole. • Property Management services for guest houses, villas in the south peninsula. Management of all maintenance, services, staff, reservations, guest liaison & meet & greet services. SUMMARY: • Cape Point Route has developed a destination marketing model based on promoting activity based holidays in the South Peninsula. • Cape Point Route works closely with tourism authorities to align the regional marketing strategies to the local area strategy. • Cape Point Route has a visitor information office • Cape Point Route is energetic in expanding awareness of the area on a sustainable basis to enhance economic growth in the region. • Cape Point Route aims to ensure that each and every visitor to the region leaves with an experience that they will never stop talking about. •Cape Point Route is not a one night stand, it is worth at least three!