'Yebo' means 'Yes, indeed!' in the Zulu language and in popular South African colloquial. And indeed we tackle a market that most consider too challenging to operate in. We're a multiple-award winning ecommerce platform focusing on South Africa's General Trade (also called 'informal trade', 'traditional trade', 'township economy' or 'main market'). Today we service over 72000 small businesses and 180 midis (fulfilment locations) across the country with our trusted team of 220+ field experts. We provide Go To Market strategy consulting, research & analytics & insights and a range of brand building services for brands looking to grow in General Trade. Yebo Fresh was acquired by Smollan Group in 2024.
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Yebo Fresh Questions
The Yebo Fresh annual revenue was $7.4 million in 2026.
32 people are employed at Yebo Fresh.
Yebo Fresh is based in Cape Town, Western Cape.
The NAICS codes for Yebo Fresh are [445, 4451, 44, 44511].
The SIC codes for Yebo Fresh are [54, 541].
Top Yebo Fresh Employees
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Simon Peters
Head of Partnerships at Yebo Fresh
Cape Town, WC, ZA1 -
Lebo Tshabalala
Head of Operations at Yebo Fresh
Johannesburg, GP, ZA -
Samkelisiwe Sikhosana
Education Development Manager at Yebo Fresh
Johannesburg, GP, ZA1 -
Lerato Ramollo
Sales and Marketing Director at Yebo Fresh
City of Johannesburg, Gauteng, South Africa11 -
Tarique Samodien
Warehouse Operations Manager at Yebo Fresh
Cape Town, WC, ZA1 -
Siphiwe Phiri
Regional Route to Market Manager (General Trade) at Yebo Fresh
Johannesburg, GP, ZA2 -
Khazimla Mqwebedu
Senior Project Manager at Yebo Fresh
Cape Town, WC, ZA1 -
Millicent Pike
Ecommerce Account Manager at Yebo Fresh
Cape Town, WC, ZA1 -
Thandeka Khumalo
Customer Insights and Strategy at Yebo Fresh
Johannesburg, GP, ZA1 -
Richard Mamokeane
Divisional Route-to-Market Manager at Yebo Fresh
Johannesburg, GP, ZA
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