'Yebo' means 'Yes, indeed!' in the Zulu language and in popular South African colloquial. And indeed we tackle a market that most consider too challenging to operate in. We're a multiple-award winning ecommerce platform focusing on South Africa's General Trade (also called 'informal trade', 'traditional trade', 'township economy' or 'main market'). Today we service over 72000 small businesses and 180 midis (fulfilment locations) across the country with our trusted team of 220+ field experts. We provide Go To Market strategy consulting, research & analytics & insights and a range of brand building services for brands looking to grow in General Trade. Yebo Fresh was acquired by Smollan Group in 2024.
| Website | http://yebofresh.co.za |
| Revenue | $7.4 million |
| Employees | 53 (36 on RocketReach) |
| Founded | 2018 |
| Address | 1 Boston Cir, Unit 3, Cape Town, Western Cape 7525, ZA |
| Phone | +27 72 659 8157 |
| Technologies |
JavaScript
,
HTML
,
PHP
+24 more
(view full list)
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| Industry | Retail, Logistics, Internet Retail, Transportation, Beverages, Shopping, Commerce and Shopping, Supply Chain Management |
| Keywords | E Commerce, Fresh Produce, Food Delivery, Food Ecommerce, Grocery Delivery, Online Grocery, Grocery Shopping, Groceries Online, Online Food Store, Online Retail, Online Market, Digital Marketplace, Mobile Grocery, Food Distribution, Online Shopping, Local Food, Farm To Table, Sustainable Food, Award Winning |
| Competitors | Woolworths, Shoprite Hyper, Baraka Technology Group, Pick n Pay, SPAR South Africa, Organic Zone Fruit And VEG (view competitors) |
| SIC | SIC Code 541 Companies, SIC Code 54 Companies |
| NAICS | NAICS Code 445 Companies, NAICS Code 4451 Companies, NAICS Code 44 Companies, NAICS Code 44511 Companies |
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Yebo Fresh Questions
The Yebo Fresh annual revenue was $7.4 million in 2026.
Lerato Ramollo is the Sales and Marketing Director of Yebo Fresh.
36 people are employed at Yebo Fresh.
Yebo Fresh is based in Cape Town, Western Cape.
The NAICS codes for Yebo Fresh are [445, 4451, 44, 44511].
The SIC codes for Yebo Fresh are [541, 54].
Top Yebo Fresh Employees
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Lerato Ramollo
Sales and Marketing Director at Yebo Fresh
City of Johannesburg, Gauteng, South Africa11 -
Simon Peters
Head of Partnerships at Yebo Fresh
Cape Town, WC, ZA1 -
Lebo Tshabalala
Head of Operations at Yebo Fresh
Johannesburg, GP, ZA -
Mpendulo Ncubukezi
Market Research Analyst at Yebo Fresh
Cape Town, WC, ZA1 -
Samkelisiwe Sikhosana
Education Development Manager at Yebo Fresh
Johannesburg, GP, ZA1 -
Millicent Pike
Ecommerce Account Manager at Yebo Fresh
Cape Town, WC, ZA1 -
Thandeka Khumalo
Head of Data Analytics and Strategy at Yebo Fresh
Johannesburg, GP, ZA1 -
Siphiwe Phiri
Regional Route to Market Manager at Yebo Fresh
Johannesburg, GP, ZA -
Gregory Malaka
Sales Representative at Yebo Fresh
Johannesburg, GP, ZA
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