Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.
Since 1989, Body-Solid, Inc. has evolved from a 10,000-square-foot warehouse into a global powerhouse in the fitness industry. Today, operating out of our 200,000-square-foot world headquarters near Chicago, we remain dedicated to the same core values that started it all: Quality, Customer Service, and Value.
We take pride in being a "one-stop shop" for the fitness community. Whether you are outfitting a garage gym or a full-scale commercial health club, our massive selection of strength and cardiovascular equipment is designed to stand the test of time.
Our premier reputation is backed by our legendary in-home lifetime warranty—the strongest in the business. We believe your equipment should last as long as your commitment to fitness.
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