Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations.
Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, Turtlebox Bassmaster Opens Series presented by Battery Tender, Nitro Boats Bassmaster Elite Qualifiers Series presented by Bass Pro Shops, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Tackle Warehouse Bassmaster Junior Series, TNT Fireworks Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.
Birmingham, Alabama, US
Private
$74.6M Revenue
http://www.bassmaster.com
113 Employees
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