2008 -2011 Account Manager, Segmentation and Targeting @
2006 -2008 Client Service Manager, Segmentation and Targeting @
Caitlin Malone Education
Northwestern University - Kellogg School of Management
MBA (Marketing Management and Management & Organizations)
2010-2013
Wisconsin School of Business
BBA (Marketing and Business Spanish Certificate)
2002-2006
University of Wisconsin-Platteville 2005-2005
Caitlin Malone Skills
Segmentation
Customer Insight
Account Management
Integrated Marketing
Market Research
Marketing Strategy
Analytics
Marketing
Competitive Analysis
Media Planning
Market Analysis
Consumer Behaviour
Database Marketing
Shopper Marketing
Data Analysis
Customer Acquisition
CRM
Direct Marketing
Digital Marketing
Competitive Intelligence
Behavioral Targeting
Customer Retention
Demographics
Client Service
Sales Presentations
New Business Development
Revenue Forecasting
Salesforce.com
Building Relationships
Financial Services
Telecommunications
Sales Operations
Marketing Research
Nielsen
Quantitative Research
Strategic Partnerships
Lead Generation
Consumer Insight
Multi-channel Marketing
Brand Management
Customer Analysis
Advertising Research
Management
Strategy
Cross-functional Team Leadership
Leadership
Business Development
Advertising
Client Services
Cross Functional Team Leadership
Social Media
Strategic Planning
Consumer Behavior
Marketing Communications
Multi Channel Marketing
Digital Media
Caitlin Malone Summary
Caitlin Malone, based in Chicago, IL, US, is currently a President, Data and Analytics at Zenith. Caitlin Malone brings experience from previous roles at Zenith and Initiative. Caitlin Malone holds a 2010 - 2013 MBA in Marketing Management and Management & Organizations @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Segmentation, Customer Insight, Account Management, Integrated Marketing, Market Research and more. Caitlin Malone has 1 emails and 2 mobile phone numbers on RocketReach.
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