Account Manager, Segmentation and Targeting @ (September 2008 - June 2011)
Client Service Manager, Segmentation and Targeting @ (July 2006 - September 2008)
Caitlin Malone Education
Northwestern University - Kellogg School of Management
MBA (Marketing Management and Management & Organizations)
2010-2013
Wisconsin School of Business
BBA (Marketing and Business Spanish Certificate)
2002-2006
University of Wisconsin-Platteville 2005-2005
Caitlin Malone Skills
Segmentation
Customer Insight
Account Management
Integrated Marketing
Market Research
Marketing Strategy
Analytics
Marketing
Competitive Analysis
Media Planning
Market Analysis
Consumer Behaviour
Database Marketing
Shopper Marketing
Data Analysis
Customer Acquisition
CRM
Direct Marketing
Digital Marketing
Competitive Intelligence
Advertising
Advertising Research
Behavioral Targeting
Brand Management
Building Relationships
Business Development
Client Service
Client Services
Consumer Behavior
Consumer Insight
Cross-functional Team Leadership
Customer Analysis
Customer Retention
Demographics
Digital Media
Lead Generation
Leadership
Management
Marketing Research
Multi-channel Marketing
New Business Development
Nielsen
Quantitative Research
Revenue Forecasting
Sales Operations
Sales Presentations
Salesforce.com
Strategic Partnerships
Strategy
Telecommunications
Financial Services
Cross Functional Team Leadership
Social Media
Strategic Planning
Marketing Communications
Multi Channel Marketing
Caitlin Malone Summary
Caitlin Malone, based in Chicago, IL, US, is currently a President, Data and Analytics at Zenith. Caitlin Malone brings experience from previous roles at Zenith and Initiative. Caitlin Malone holds a 2010 - 2013 MBA in Marketing Management and Management & Organizations @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Segmentation, Customer Insight, Account Management, Integrated Marketing, Market Research and more. Caitlin Malone has 1 emails and 2 mobile phone numbers on RocketReach.
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