Byon8 Competitors

SKINCARE POWERED MAKEUP. We believe in skin that looks like skin—and radiance that comes naturally. Since 2011, ILIA has been at the forefront of the clean beauty movement, creating innovative formulas with powerful actives that protect and revive skin, safely. The Result? Thoughtful essentials you can trust and that make your skin look and feel alive.

e.l.f. is for every eye, lip and face. And everything we do starts with yours. Since 2004, e.l.f. Cosmetics has hustled to make the best of beauty accessible to all by making high-quality products at get real prices—all formulated 100% vegan and cruelty-free, worldwide. Because kindness is chic and we believe in guilt-free play with major pay-off. We’re here for the minimalists, maximalists and every look in between. We’ve got a gloss for every mood and skincare game-changers for every day. Plus, we think how-tos should feel more like why-nots? This is instant access to the best of beauty—all the thrills with no velvet ropes. (And no BS—AKA beauty secrets.) All backed by serious research you’ll find in the best luxury brand labs. Because everyone should be able to own their beauty without compromise. Welcome to the beauty-verse. We think you’re #elfingamazing.

The Power of Good We believe every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we're here to help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day. To bring you make up that's full of what's good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. A purpose that believes that the world is full of opportunity and free of limitations. That’s why we’re on a mission to help you, your community and the world around you feel the power of good.