BWK New York, Inc. Information

BWK New York is an award-winning PR agency focused on business and innovation — an eclectic group of PR professionals, researchers and writers who understand how to create and execute PR campaigns that hit a nerve. We have led PR for everyone from Dollar Shave Club and TED to Modern Meadow and Spark Capital. Working with a range of organizations, we have taken a personalized approach to doing PR – using strong storytelling and smart insights to deliver their messages to key stakeholders. As the founder of BWK New York, Ben Kellogg has led PR for some of the most successful launches in the tech and business worlds. As the PR advisor to the TED Fellows program and consultant to dozens of founders and executives, Ben has advised some of the most remarkable (and diverse) entrepreneurs in the worlds of business, science, tech and design— from TR35 winners to Guggenheim Fellows. We believe… -PR is a means to an end. Before starting a campaign, we ask our clients what they want PR to help them achieve, and we approach the campaign with those objectives. Sounds simple, but you’d be surprised. -Relationships pay off. Reporters and influencers want what you want: to be on the ground floor of the next big thing. Doing effective PR means cultivating long-term relationships – and that includes treating journalists like partners. -Origin stories are awesome. Sometimes, simply telling the story of where an idea for a product or service came from can be the best way to make it “stick.” And, knowing where an idea came from is often the best way to understand where it’s heading. -The opportunities you don’t pursue are as important as the ones you do. Having a clear focus is crucial to seizing the opportunities that matter and leaving the ones that don’t. -It’s not about you. It’s about the larger story you are a part of. Being able to tell that story, articulating the problems and opportunities in your industry better than anyone else, is critical.