The East Bay Group Information

We help your business grow by taking your Customer Insight and applying it to your unique experience. Think Psychology meets Methodology and Technology.... We at The East Bay Group have an aversion to forcing you into "cookie-cutter" solutions proposed by most consultancies just because it's more efficient. Our work focuses on understanding your customers -- statistically, behaviorally and emotionally; and helping you leverage that knowledge. By taking a customer-eye view of your company, we identify the gaps within your organization, processes, information and technology. Then we look from the outside in - across your customer's journey to identify what works and what doesn't. Inside out and outside in -- we identify and prioritize your opportunities, gap fillers and innovative ideas to create a path to success.