BW Competitors

Benchmark Group is an independent, privately owned marketing and advertising firm. We are passionate about, and dedicated to the values of independent funeral service. Our focus is on applying positioning principles, specifically adapted for the independent funeral service provider, for connection with the consumer. Funeral home clients who've dedicated themselves to Independent Thinking as an ongoing initiative have seen their market positions change from as far as third - to first, or their call volume increase to a commanding lead. For nearly 20 years our specialized services were available only to the members of National Selected Morticians, now Selected Independent Funeral Homes, and during this time we served very closely as part of the brain trust that created most of the association's best-known products and services. This rare combination of experience and market proven offerings are now available to independent funeral homes throughout the United States and Canada. Our policy is to work with just one funeral service provider per marketing area to ensure effectiveness and propriety.

B2B LEAD GENERATION/APPOINTMENT SETTING It all starts with building a 100% correct B2B business prospecting list. For our Lead Generation services, where we conduct Appointment Setting programs, the BB contact list is a hugely important component of eventual success. Clients choose the businesses they’d like to have meetings with and nominate their preferred Job Title. We then build the B2B prospect list using LinkedIn and other online resources. We then ring businesses to make sure we’ve built a 100% accurate business database. 49 NEW CLIENTS Yes, that’s our record for Business Development strategies and execution. The Digital Agency Reactive (now Accenture Digital) won 49 new clients as a direct result of our B2B list building, appointment setting and lead generation programs as well as following up attendees to conferences and managing the prospect list development and RSVP process for events. HOW DO OUR LEAD GENERATION CAMPAIGNS WORK? Assistance is provided to clients to help them choose targeted organisations and Job Titles. The B2B prospect list is then built, checked and entered into the CRM. A beautiful direct mail pack in then posted in a hand addressed envelope including a personalised letter (on client’s letterhead) and usually a ‘Door Opener’ brochure. To complete the Lead Generation/Appointment setting process telephone calls (mostly) are made and emails (as required) are sent in an attempt to set-up meetings. ZOHO CRM ALLIANCE PARTNER We are a ZOHO CRM Alliance Partner in Australia in case our clients don’t have an existing CRM or are unhappy with their existing CRM. We make a CRM sing! CONTACT John Chambers john@dynamicbusinessdevelopment.com.au 0459 024 077