Burger Edge Information

Many competitors have come and gone, but Burger Edge continues to reinvent itself. In 2009, a management buyout saw the business transfer ownership to the previous Victorian Master and cpaital backers. With this change, the fledging franchise invested in a major rebranding update with a more avante garde design and decor rolled out across the new stores. Retrofitting commenced in the legacy sites. Other improvements included upgrading the IT infrastructure, POS system, re-writing the operational manuals, standardising equipment and fit outs guidelines, fine tuning flow systems for product quality consistency and national plan for growth across the expanding store network. Between FY2009 and FY2010, Burger Edge opened 5 new stores across Melbourne and installed a Master Franchise for Western Australia with the first store opening in July, 2010. By 2012, a further 6 stores across WA were established. In 2014, we made a return to the NSW market after a 5 year absence with the opening of Burger Edge Pitt Street, Sydney. Later that year, we struck a deal with the ALH group to insert Burger Edge inside their pubs across Australia. This has proven to be a great vote of confidence in our systems and future. Other groups have now approached the brand for similar arrangements. Our business philosophies are simple. No system is truly tested and proven sustainable until it openly welcomes change as its only true constant. Burger Edge is not exempt. We continue to identify and work to refine our value and systems because market forces, customers and competition will always reshape our business and affirm our appeal. Burger Edge is owned and managed by Issam and Enza Soubjaki. Both former franchisees and Victorian Master Franchisees, they have spent considerable time working in and on the system at all levels. In 2009, they successfully acquired the business from the founding franchisors and went about re-building the brand and setting it onto a path of growth and sustainability for both franchisees and shareholders alike.