Welcome to the wonderful world of BurgerFuel. BurgerFuel is a gourmet burger joint, proudly born and bred in New Zealand back in 1995. Fuelled by a healthy disregard for the status quo and a simple belief, that life’s too short to eat bad burgers. Our menu is all about quality ingredients, proprietary recipes and flavour combinations that don’t play it safe. We aim to provide the ultimate experience in gourmet burgers in an atmosphere as charged as our food. We're pretty intense about it all, really. But BurgerFuel has always been about more than what's between the buns. We exist at the intersection of great food and culture. We’re passionate about custom cars, underground music, street art and the people that shape these scenes. We back emerging talent, fuel creative communities, and celebrate the culture that inspires us. Behind every great burger is a crew of colourful characters. Smart thinkers, hard workers and people who were never particularly interested in fitting the corporate mould. From our stores to HQ, we back individuality, encourage original thinking and reckon the world has enough people wearing the same pants. We're always keen to meet people who bring something different to the table. Whether you're looking to build a career, lead a team or become part of the BurgerFuel business, we look for people who don't just follow the recipe. BurgerFuel. Fuel for the Human Engine. Burger Fuel Limited is publicly listed on the New Zealand Stock Exchange.
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The BurgerFuel annual revenue was $95 million in 2026.
Dean Humm is the Franchise Owner of BurgerFuel.
123 people are employed at BurgerFuel.
BurgerFuel is based in Ponsonby, Auckland.
The NAICS codes for BurgerFuel are [72251, 722, 722513, 72, 7225].
The SIC codes for BurgerFuel are [581, 58].