Bureau Betak is a set design and production company, dedicated to the industries of luxury, fashion, beauty and art.
Founded in the early 90’s by Alexandre de Betak, Bureau Betak is specialized in fashion shows, events and exhibitions and operates worldwide, with offices in Paris, New York and Shanghai.
Bureau Betak’s global team is comprised of designers, producers and technical artists, whose first mission is to bring to life visionary and avant-garde ideas into the runway universe. The Bureau’s shows are famous for their ability to convey emotions, to leave lasting memories, and to generate genuine artistic exchange between the designers and their audience.
For the last 3 decades, Bureau Betak has produced and designed shows, special events and exhibitions for some of the most prestigious brands. To this day, Bureau Betak has acheived over 900 productions for the likes of Christian Dior, Michael Kors, Viktor & Rolf, John Galliano, Hussein Chalayan, Isabel Marant, Rodarte, Lacoste, Jason Wu, Carven, Anthony Vaccarello, Helmut Lang, Diane von Furstenberg, Donna Karan, Victoria’s Secret and The Row among others.
At the forefront of fashion developments, Bureau Betak has collaborated with musical icons and artists whilst also developing new media platforms for fashion productions, like the Victoria’s Secret live broadcasts, the first show to be transmitted live on the internet, a move that proved so popular it memorably ‘crashed the web’ in 2000. The company has, over the years, formed and maintained strong working relationships with many brands and designers, some of them from the first day.
We are The Image Group. An advertising and design firm located in Holland, MI.
Our Philosophy: good thinking.
good | Be engaging, memorable and beneficial.
thinking | Be strategic and smart every step of the way.
Our Process: We call it IMPACT. You’ll call it awesome.
We’re not gonna lie, our process is pretty much like everyone else’s (any agency telling you theirs is unique is selling you something). The difference, and why you should work with us is—while some agencies excel at one or two parts of the process, we’re uniquely equipped to excel every step of the way - from strategy to implementation. Simple as that.
We are a nimble, dedicated and responsive team of creative, knowledgeable professionals. Our team brings a broad base of experience to every project—strategy, research, planning, art, design, information architecture and digital media production to name a few.
When you work with us you will enjoy the benefits of a unique and proprietary approach to brand strategy that produces results and engages all constituents for a more efficient and effective roll-out through all channels. We have been building brands for over 20 years.
More than 25 years ago, while others were using slide projectors to bore their friends and family with vacation photos from Wyoming—our founder, Mark Tanis, saw a different opportunity altogether. He saw power in harnessing the projected image to help companies tell their stories. Today, our slide projectors look a little different, but the spirit of what got us started remains the same. To tell your story.
We’re a boutique agency that does big things.
We produce live events nationwide for the world’s most famous brands and the world’s most inspiring non-profits. We pride ourselves on being able to accomplish just about anything -- and do it all in our uniquely smart, friendly, funny and dependable way. We really are good people producing great events. #goodpeoplegreatevents