Bumpin Blends Information

Bumpin Blends is a functional nutrition CPG brand creating dietitian-designed frozen smoothie cubes engineered to support specific wellness goals, from energy and focus to sleep, stress, skin, and digestion. Founded in 2018 and built without outside investment, the brand has scaled to 3,500+ retail doors across Target, Walmart, Costco, and Sprouts, alongside DTC and subscription channels. Bumpin Blends pairs evidence-based formulation with rigorous quality, sourcing from globally-certified manufacturers and developing every formula with a Registered Dietitian-led process. The brand has partnered with Mattel on a Barbie license, with Unilever on a Magnum collaboration, and with Chrissy Teigen, Amanda Kloots, and Tamsen Fadal on signature flavors. Founder Lisa Mastela, MPH, RD, was named to the 2025 Inc. 500 Female Founders List, and the brand has been featured on The Today Show and KTLA.