Broderick & Company Information

Broderick works with clients to develop market strategies that focus and prioritize service offerings on the right markets, with the right messages, and with the most effective marketing and business development programs. We believe strongly in the integration of market research, marketing, and business development. Market research helps prioritize the highest opportunity markets and buyers, informs thought leadership and service offering development, and focuses marketing and sales activities. Marketing builds brand awareness of services and capabilities, and creates a positioning and messaging to establish a competitive differentiation. Business development generates leads, builds a sales pipeline, and closes business. Integrated research, marketing, and business development support and enhance each other, and together, become powerful tools to build brand awareness and generate revenue.