Auctive, Inc. Information

Auctive is a management consulting firm that focuses on the food and beverage industry with leading consumer goods companies. Auctive has a unique approach that combines a deep expertise with strong analytics and point of sale insights. Our work for clients is grounded in market research and proprietary databases, starting at the 'street' level where consumers encounter, need and purchase brands. We pay close attention to locations for impulse-driven consumer brands, outlets where these products have their greatest sales potential. Auctive creates accelerated growth strategies to optimize and expand beverage and food products in new and existing channels and markets. Our areas of focus include: Channel Prioritization & Strategy: Identifying accounts that offer the greatest potential to grow a brand and maximize profits. Market Entry Strategy: Solving distribution and channel complexities to successfully develop brands and categories in new markets. Route-To-Market Optimization: Developing roadmaps for how to most effectively and smartly go to market. Category Dynamics: Mapping product categories’ dynamics and complexities to identify new opportunities for growth. Product & Packaging Innovation: Evaluating consumer and customer reactions to ensure new concept viability. Retailer Strategy: Helping brand owners and retailer partners identify and develop growth opportunities.