Broadplay Information

Founded in 2004, Broadplay is Toronto based mobile marketing agency and mobile application development company focused on helping brands reach the widest customer base through the strategic use of innovative mobile technology. Broadplay has developed flagship mobile applications for tier one brands including the "LCBO On The Go" application for the LCBO and "Scopify ROM" application for the Royal Ontario Museum. Broadplay’s proprietary Mobile Marketing Intelligence (MMI) platform offers wide range of customizable mobile engagement and marketing capabilities. Leveraging the Short Message Service (SMS) protocol and mobile web interface, the MMI platform brings measurable text message interactivity and compelling rich media experiences to 100% of cellphone subscribers. Since it’s launch in 2011, the MMI platform has facilitated over 2 million in-market consumer impressions through use by Metroland Media Group, Auto Trader Corporation and Broadplay’s own RealEstate411 solution for Realtors, among others.