BRC Imagination Arts Information

BRC Imagination Arts is a full-service strategy, design and production company that translates brand and cultural stories into transformative human experiences. For 45 years, we’ve been at the forefront of our industry, helping our clients build more meaningful, enduring relationships with audiences around the globe. Our work has been recognized with over 500 awards for some of the most acclaimed brand, cultural and event destinations in the world. These include Johnnie Walker Princes Street, Great Wolf Lodges, the Rock and Roll Hall of Fame, Las Vegas Raiders’ Allegiant Stadium Tour, The Grand Ole Opry, The Heineken Experience, The Henry Ford Museum of American Innovation, Jameson Distillery Bow St., and numerous World Expos - most recently Osaka 2025. Founded by Bob Rogers, BRC has always been known as a group of creative entrepreneurs and narrative designers, born from a marriage of the rich traditions of Hollywood, theater, magic, design, innovation, and global attractions. While we’re proud of our history, our primary focus is on what’s next: how we can combine Deep Story™ with our business intelligence to create the next great experience, one that takes millions of people on a transformative emotional journey.