Brandvoyant Information

We are a worldwide insight shop devoted to empower and reinvent the relationship between brands and consumers Expertise areas BRAND MANAGEMENT Marketers claim that consumers are connected to brands through values, benefits, and nice storytelling. We believe brand experience must come first. We approach brand experience as a pillar of brand equity, standing for the ultimate reason for preference and choice: what a brand gives you, means to you and makes for you. DIGITAL BRANDING: FROM WEB ANALYTICS TO WEB INTELLIGENCE The web is a transparent environment, where everything is traceable, identifiable, comparable. However, this huge amount of data is rarely understandable or actionable. We provide you an Ariadne’s thread to find your way out of the web maze. Our approach to digital branding starts where web analytics stops. Our approach to digital branding starts where web analytics stops: our model Webvoyant® allows to manage digital activities, to understand social relevance, web proposition, and the potential to engage future brand fans. BRAND LAB We don’t know where ideas and trends spring from. But we are able to catch, refine and make them actionable We drive creativity: - involving trendsetters to cast a fresh look on emerging trends and lifestyles, imagining the most disruptive ideas - brainstorming and leveraging ideas generation, in order to fine-tune, prioritize, and mobilize the most inspiring solutions.