Brandoogle Information

Brandoogle is dedicated to helping brands, retailers and licencees navigate the changes in shopping behavior brought about by the internet. Specifically we enable our clients to understand the risks associated with their products being presented on deep discount web sites. These risks are often referred to as "Showrooming Risk" or "Internet Pricing Risk". In certain circumstances these risks can be parlayed into a competitive advantage Our innovative suite of services and software allows us to identify, and quantify the risks our clients face, For RETAILERS this may mean reworking the mix their assortment, or modifying the purchasing arrangements with vendors. For LICENSEES this may mean changing customer qualification policies to better control product distribution, and enforce Minimum Advertised Pricing (MAP) policies. For BRAND OWNERS this may mean changing the way active and potential licensees are evaluated based on channel and price discipline history. No two clients have precisely the same challenges and our approach allows us the flexibility to modify our solutions set to each client's unique requirements.