Bonafide Competitors

Garden of Life, LLC is a recognized leader in natural specialty vitamin & supplement industry. Our portfolio includes the following brands: Garden of Life® Founded in 2000, the sole purpose of Garden of Life® is and always will be to empower you, our consumers, with the tools necessary to achieve extraordinary health. And, at the same time, ensure that we are offering clean, traceable, clinically studied ingredients in the most sustainable way possible. Solgar® Solgar® is the result of 75 years of commitment to quality, health, and well-being. Our mission throughout the decades has remained the same: to create the finest nutritional supplements in small batches, made possible through tireless research, using only the finest raw materials. When it comes to quality, Solgar® is The Gold Standard. American Health® At American Health, we make good health simple. With over 60 years of experience bringing you the highest quality nutritional products created to help maintain your optimum health and wellness.

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us. Ritual is an Equal Opportunity Employer. We are are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

Vitacost.com, Inc. is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.