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The Business of Brand Institute, or BOBI, was started in August 2007 with the aim of building and enhancing brands and the discipline of branding within organisations. As our name suggests, it is our intent to help grow the importance of brand within every business, In our view, this is the human side of any organisation, the side that enables people to build meaningful relationships within the business context. And “institute” you may ask? We fundamentally believe in the importance of continuous learning and development, which is why we believe BOBI is primarily a place of learning, for ourselves, our clients, our partners, and anyone who choose to interact with us.

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