Blue Yonder Research Information

A specialist in R&D and innovation research: Blue Yonder has the facilities, the experts and the methodologies to Ignite, Develop and Deliver your innovation to market anywhere in the world. Blue Yonder is the world’s expert R&D insight agency. For more than 20 years, Blue Yonder has focused on partnering FMCG innovation and commercial teams to create winning innovation. It has worked with industry leading brands world-wide. Blue Yonder supports innovation across the full R&D process: Igniting pipelines: Examining markets, products and experiences in precise detail. Where and how to innovate to get an edge. Develop winning products: Agile testing for ideas and products globally. HUTs, CLTs, Shopper. Wherever you need your product to succeed, Blue Yonder creates agile tests to make sure it works. Deliver to market: Building and validating the right claims to win in market, Shopper testing, Shelf planogram testing, in market feedback post launch. ‘Innovation in insight’. Blue Yonder invests at least 10% of profit in research tech innovation annually. As well as helping clients create winning innovation, Blue Yonder loves to create its own. It’s the company’s ethos. It’s also fun! Blue Yonder also owns Sense:lab, the UK’s newest product testing and viewing facility (https://Sense:lab.co.uk). For those on a tight budget or with in house analytics capability, Sense:lab offers high quality fieldwork and data only service utilising its own 10k strong UK panel.