Bite Back 2030 Competitors

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The Soil Association Charity was formed in 1946 to pioneer a better world – one where we can all farm, eat and live healthily in balance with the environment. Today, we’re still dedicated to making positive change happen through our charity. We’re farming, growing, buying, cooking and eating. We’re campaigning, lobbying and certifying. We’re running research programmes that pave the way for change. And we’re inspiring millions of people to take their own step towards a sustainable future. Through our trading subsidiary, Soil Association Certification, we work with over 6,000 businesses – including farmers, growers, foresters, caterers, food processors and manufacturers. The way these businesses operate achieves real change in the world – they farm without chemicals, make and serve healthier food, and educate their customers.

Jamie's passion for food is at the heart of everything we do as a business. We're a team of passionate people, from a variety of industries and professions, that come together to really make a difference to people's lives through food. The Jamie Oliver Restaurant Group is made up of all Jamie's restaurants brands: Jamie's Italian, Jamie's Italian International, Barbecoa, Fifteen, Union Jacks, Jamie Oliver's Diner, Jamie's Pizzeria, Jamie's Deli and The Jamie Oliver Cookery School. Each brand has its own culture and values, based on Jamie's approach to life. They inspire everything from the way the staff interact with guests and team mates to how managers develop their staff. They are our guiding principles, our core ingredients!