Biscuit Information

Say hello to Biscuit – the most rewarding app for dog owners in the UK! Biscuit is a pet wellbeing platform on a mission to improve dog health outcomes through habit-building, education, and everyday rewards. We’re here to make pet care more accessible, engaging, and impactful, for both owners and the brands who support them. We believe the everyday moments we share with our dogs are what really count. That’s why Biscuit makes dog wellbeing simple, motivating, and genuinely fun. Through the app, users earn reward points (called Biscuits) for proactive steps in their dog’s care – from daily walks and completing wellbeing badges to tackling quests, quizzes and more. These Biscuits can be exchanged for vouchers from high-quality petcare partners and high-street brands with a wide appeal, creating real-world value from everyday routines. 🦴 Biscuit Plus is our latest evolution, offering premium earn rates, exclusive rewards, and personalised health support. It deepens engagement and unlocks new ways to drive preventative care and long-term wellbeing in the most rewarding way. We’ve partnered with Waggel Pet Insurance to offer Biscuit Plus (worth up to £3.99/month) free for their customers, providing access to the best of Biscuit and more meaningful petcare at no extra cost. We’re also working with PitPat, offering Activity Trackers (worth £49) free through Biscuit Plus. These devices give owners deeper insight into their dog’s daily movement and sync with the Biscuit app to unlock 20% extra Biscuits when owners hit their daily walking goal. Our pet-first approach means everything we build is designed to inspire real, positive behaviour change. Whether it’s staying on top of flea treatments, celebrating walking streaks, or surfacing a tip owners didn’t know they needed – we’re with them every step of the way. We’re trusted by hundreds of thousands of dog owners across the UK, who’ve earned millions of Biscuits, walk millions of steps, and feel more confident in